April 2024
15M Views in 30 Days on TikTok: The 5 Rules That Actually Moved the Needle
Sami Kassir
Founder, Viewconomy
The 30-day TikTok experiment (and what it proved)
I posted every day for 30 days and the results were hard to ignore: 15 million views, 1M+ likes, and almost 10,000 followers in a month.
TikTok has a million moving parts, but the biggest mistake creators (and brands) make is overcomplicating it. You do not need a new camera. You do not need a “perfect niche.” You need a repeatable system you can run with discipline.
So here are the five rules that mattered most during my challenge. If you apply them consistently, you give yourself a very unfair advantage.
Rule 1: Post consistently (unless you already have status)
If you are already famous, you can post whenever you want and still win. People are waiting for you. Kylie Jenner can disappear for weeks and come back to millions of views.
Most of us are not Kylie Jenner. If you are still building attention from zero, frequency matters because you are training the algorithm and building pattern recognition with an audience.
The practical rule:
If your videos are “simple” (street interviews, commentary, quick edits): post daily or close to it.
If your videos are “blockbusters” (high production, special locations, heavy storytelling): 1 to 2 posts a week can work, but only if the output is truly exceptional.
Consistency is not about hustle culture. It is about giving your best ideas enough attempts to actually land.
Rule 2 and 3: Be original, and post everything (even the ugly)
Rule 2: Be original (and stop cosplaying other creators).
Your personality is the only thing nobody can copy. You can take inspiration, but the goal is to become recognisable in one sentence.
If someone can describe your content in one sentence, you probably have a format. If they cannot, you probably do not.
Rule 3: Upload everything, including the stuff you think will flop.
This one humbled me. The videos you expect to smash can underperform. The ones you nearly deleted can surprise you.
I tested different street interview themes across multiple weekends. I assumed “controversial” questions would outperform. They did not. The more thoughtful questions that I actually cared about performed better. TikTok has a huge wholesome side. People do not only want drama, they want substance that feels real.
So do not overjudge your videos before the audience does. Let the market decide.
Rule 4 and 5: Improve the edit, then build a backlog (the real cheat code)
Rule 4: Make every edit 1% better than the last.
Subtitles. Cleaner cuts. Better pacing. A clearer hook. Small upgrades compound fast.
Effort shows. People can feel when a video is half-done. Your job is to increase the probability of someone stopping, watching, and finishing.
Ask yourself:
Does the first second create curiosity?
Is there a clear beginning, middle, and end?
Does something change every few seconds (visual, angle, on-screen text, beat)?
Rule 5: Build a backlog of footage (this saves everything).
Most creators lose because they work in a painful loop: idea → shoot → edit → post → panic → repeat. That creates gaps. Gaps kill momentum.
Instead, batch the process:
List ideas in one sitting
Plan them in one sitting
Shoot them in batches
Edit into a folder of ready-to-post videos
Label them (Day 1, Day 2, Day 3) or track in a simple spreadsheet
When you have an archive, you stop stressing about “what’s next.” You post with confidence, and consistency becomes easy.
If you want one challenge: pick one format and commit to 30 posts. If you can push to 50, even better. Only then can you judge whether the concept is a real winner.
If you want help turning your idea into a format, building the backlog, and tightening the packaging (hook + edit + system), use the contact form and tell us what you’re building.
